E-commerce gives wings to FMCG: 7 times more sales growth on Amazon, others than kirana stores

 

E-commerce gives wings to FMCG: 7 times more sales growth on Amazon, others than kirana stores

However, the increase in online shoping will eventually tak a toll on offline trade such as kirana stores. The online shopping growth will contract in the share of traditional trade from 89% in 2019 …

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