After Taylor Swift's appreciation for Popflex activewear became widely known — she's worn a few different styles that definitely weren't gifted, according to the brand — founder Cassey Ho immediately felt the influence. "There is nothing like the Taylor Swift effect," she said while exclusively revealing Popflex's bestsellers. Much to our excitement, Ho launched a lower-priced line of workout clothes and gear at Target, under her Blogilates line. The range includes the signature feel-good colors, ruffled trims, and versatile bows Popflex and Blogilates are known for — including an iteration of the viral purple skort Swift wore in her music video for "I Can Do It With a Broken Heart," this one ringing in at half the price of the original. Subscribe to PS Fit!
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